Starting a Cleaning Business: Your Step-by-Step Guide to Success

Two employees of a cleaning business cleaning a commercial space

You’re an entrepreneur with big dreams. You’re searching for a business opportunity that’s both in demand and economical to start. Enter the world of cleaning businesses—a shining example of practicality and profitability.

Whether you’re considering launching a residential cleaning service or diving into the commercial cleaning sector, this opportunity is brilliant. Here’s why:

  • Minimal startup costs: A cleaning venture is relatively light on the pocket, unlike some businesses that demand heavy capital. Take, for example, “Maid to Shine,” a real-life cleaning company that began with a few cleaning supplies, a car, and unwavering determination. Their success story mirrors many who kickstarted their entrepreneurial journey with modest means. Most of what you require to kickstart this business might already be sitting in your home, from simple brushes to cleaning solutions.
  • No need for formal training: While specialist cleaning areas, like a crime scene or medical facility cleaning, might require certifications, general house and office cleaning doesn’t. But remember, “Molly Maids” didn’t grow into a global franchise by thinking cleaning was a breeze. Blending hard work with high-quality service is essential to carve a niche.
  • Your business name matters: Ever wondered why names like “Molly Maids” or “Chem-Dry” sound familiar? They resonate because these businesses understand the power of a name. An impactful name can enhance brand recall, build trust, and set you apart from local competitors. As you brainstorm business names, consider what you want your brand to signify and how you want to be remembered.

If you’re still contemplating, The Bureau of Labor Statistics shows the cleaning industry is growing at 7%, above the national average for all occupations. Hourly rates for house cleaning range from $20 to $50 per hour per worker, with most home cleaning visits lasting at least two hours with one worker for $75–$110.

At the BNZ Team, we pride ourselves on our extensive and comprehensive background in the startup ecosystem, including within the cleaning business sector. With several decades of collective experience, our team has pioneered successful businesses from the ground up and adeptly navigated the intricate processes of selling established businesses. Over the years, we have dedicated our expertise to mentoring emerging entrepreneurs, guiding them through the multifaceted business growth journey. Our track record further extends to raising significant funding for promising ventures, underscoring our deep understanding and proficiency in the financial facets of startups. As industry leaders, we consistently uphold a reputation built on expertise, authority, and trust, making us a go-to resource for those aiming to carve out their success stories in the entrepreneurial world.

Are you set to let your cleaning business dream sparkle and outshine?

Starting and growing a successful cleaning business: key insights

  1. Quality Service: Ensure your service is top-notch. Word of mouth will be a significant driver for a cleaning business, and nothing beats a satisfied customer recommending you to friends and family.
  2. Effective Marketing: Utilize online platforms, local newspapers, and community bulletin boards. Offering promotions or discounts to first-time customers can also attract initial business.
  3. Hire Wisely: If and when you decide to expand, ensure you hire trustworthy and competent employees. Proper training and a clear understanding of their roles and responsibilities are crucial.
  4. Invest in Equipment: Quality equipment might seem like a hefty investment upfront, but it often ensures the job is done faster and more effectively. This can lead to better reviews and more referrals.
  5. Adaptability: Stay flexible and responsive to the needs of the market. Adapt your services based on feedback and emerging trends.
  6. Networking: Creating relationships with local businesses and property managers can be a boon, especially in commercial cleaning. Joining local business groups or chambers of commerce can be beneficial.
  7. Manage Finances: Have a business bank account to separate personal and business finances. Keep clear financial records, manage cash flow, and be aware of all costs. Over time, analyzing these records can give insights into the most profitable aspects of your business.
  8. Customer Service: Respond promptly to feedback and complaints. A quick response and a commitment to resolving issues can turn a negative experience into a positive one.
  9. Stay Updated: The cleaning industry, like all others, can evolve. Stay updated with the latest cleaning techniques, products, and technologies.
  10. Expand Strategically: As your business grows, consider adding new services, entering new markets, or even franchising your operations.

Here’s your step-by-step guide to launching a cleaning business.

Step 1: Pinpoint your market niche

Your market niche is like a compass; it’ll guide your every move. So, what’s it going to be?

Identify your cleaning territory

Your choice of market niche will influence where you ply your trade. Whether it’s the downtown apartments, suburban homes, or high-rise offices, your locale, transportation means, and personal strengths will be critical determinants.

Consider Sarah’s Sparkle Services, which started by focusing on the nearby urban apartments. Her ability to quickly access multiple homes within a small radius allowed her to maximize her working hours.

Working structure: business or 1099 contractor?

This decision affects your business’s flexibility, potential earnings, tax responsibilities, etc.

For example, a local cleaner began as a 1099 contractor and loved its flexibility. Within a year, his excellent services led to a burgeoning client list, and he transitioned into establishing his own cleaning business.

Residential vs. commercial cleaning: where’s your passion?

1. Home Maintenance Cleaning Jobs

Regular tasks such as dusting, vacuuming, washing surfaces, mopping floors, polishing mirrors, and interior window cleaning fall under this category, essential maid services. Services include:

  • Dusting and wiping surfaces.
  • Vacuuming carpets and rugs.
  • Mopping floors.
  • Polishing mirrors.
  • Interior window cleaning.

Depending on the client’s needs, services can be scheduled daily, weekly, or bi-weekly.


  • High demand as it’s a necessity for many.
  • Regular clients lead to consistent income.
  • Lower requirement for specialized equipment.


  • High competition since it’s a common entry point.
  • Tasks can be physically demanding.
  • High client expectations.

Who it’s for: Suitable for individuals or teams looking for steady work and having a broad skill set in cleaning.

Market Leaders: Merry Maids, Maid Brigade.

2. Move-in and Move-out Cleaning

Deep cleaning walls, appliances, windows, and carpets, this service aims to restore properties to pristine conditions for new inhabitants. Services include:

  • Deep cleaning walls, appliances, and windows.
  • Carpet cleaning.
  • Restoring properties to their initial state.

These cleaning services are required once a tenant vacates or before a new one moves in.


  • Higher rates due to extensive cleaning.
  • Less frequent but more comprehensive jobs.
  • High demand in urban areas.


  • Unpredictable and sporadic work.
  • Extensive and time-consuming.
  • High client expectations.

Who it’s for: Teams adept at large-scale cleaning jobs with a flexible schedule.

Market Leaders: Handy, COIT.

3. Deep Cleaning

Beyond regular tasks, this includes areas often overlooked in routine cleaning, like inside ovens or deep carpet cleaning. Services include:

  • Cleaning inside ovens and refrigerators.
  • Behind appliances.
  • Deep carpet cleaning.

These cleaning services address areas typically missed in regular cleaning.


  • Premium charges due to comprehensive service.
  • Upselling opportunities.
  • Higher earnings per job.


  • Physically demanding.
  • Requires attention to detail.
  • Not as regular as home maintenance cleaning.

Who it’s for: Teams that value attention to detail and can tackle demanding tasks.

Market Leaders: The Cleaning Authority, Molly Maid.

4. Residential Event Cleanup

Cleaning before or after residential events, handling waste, dishes, surface cleaning, and potential minor repairs. Services include:

  • Waste and recyclables removal.
  • Dishwashing.
  • Surface cleaning.
  • Carpet or upholstery cleaning.
  • Repairing minor damages.

These services include post-event cleaning after a house party or family gathering.


  • Premium charges due to urgent job nature.
  • Potential for large jobs.
  • Advanced bookings allow for schedule planning.


  • Often after hours or on weekends.
  • Large, fast-paced jobs.
  • Varying work scopes depending on the event.

Who it’s for: Teams flexible with hours and capable of handling extensive, fast jobs.

Market Leaders: JAN-PRO, ServiceMaster Clean.

5. Green Cleaning

Eco-friendly services, using green products and techniques, aiming to reduce environmental impact. Servies include:

  • Environmentally friendly cleaning products and methods.
  • Designed to minimize environmental impact.
  • Reducing exposure to harmful chemicals.

These include cleaning services catering to clients conscious about the environment and their health.


  • Growing market demand.
  • Ability to charge higher rates.
  • Differentiates your business.


  • More expensive products.
  • Requires client education.
  • Ensuring genuine eco-friendliness can be a challenge.

Who it’s for: Ideal for eco-conscious individuals dedicated to preserving the environment. These are people who not only wish to maintain cleanliness but are also committed to reducing their carbon footprint. A familiarity with eco-friendly cleaning products and practices is beneficial.

Market Leaders: Green Maids, Maid Brigade.

6. Luxury Home Cleaning

High-end cleaning tailored for the affluent, ensuring prized possessions such as artworks, marble floors, and antique furniture remain impeccable. The initial investment is substantial, attributed to premium cleaning products and possibly niche equipment.


  • Attracts a high-paying clientele.
  • Steady work; luxury homes often need frequent upkeep.
  • Potential for prestigious referrals in high-end communities.


  • Elevated expectations and meticulous standards.
  • The necessity for top-tier professionalism.
  • Costly insurance due to high-end items.

Who it’s for: Perfect for professionals with an eye for detail and an understanding of luxury materials and finishes. These individuals appreciate the intricacies of upscale homes and can provide cleaning services that match the high standards expected by affluent clients.

Market Leaders: The Maids, MaidPro

7. Vacation Rental Cleaning

Cleaning of holiday homes and Airbnb properties, ensuring they’re guest-ready. Relatively low initial investment for cleaning supplies, but with potential increased costs for transportation between rentals.


  • High guest turnover assures frequent work.
  • Potential contracts with property managers for multiple properties.
  • Premium charges are possible, especially for short-notice assignments.


  • Fast turnarounds can be stressful.d
  • Schedules can be erratic, often covering weekends/holidays.
  • Work scope varies based on prior guests.

Who it’s for: Ideal for individuals who can work within tight schedules, often dictated by guest check-ins and check-outs. These cleaners understand the expectations of travelers and the importance of presenting a spotless and welcoming environment. Attention to detail is crucial, as reviews often hinge on the cleanliness of the rental. This niche is also suited for those who can handle the varied needs of different properties, from cozy cabins to beachfront condos, and who recognize the significance of replenishing essential items for the next guest. Reliability and efficiency are vital traits, ensuring that every new guest walks into a pristine space, no matter how quick the turnaround is.

Market Leaders: Merry Maids, Fantastic Services

8. Carpet Cleaning

In-depth cleaning of carpets, rugs, and occasional upholstery, encompassing services like stain removal and steam cleaning. The initial investment is significant due to the high cost of professional carpet cleaning machines.


  • Ability to charge premium rates for specialized service.
  • Catering to both homes and businesses increases market size.
  • High-quality service due to top-grade equipment.


  • Steep upfront cost for equipment.
  • Need for specialist training.
  • Physically demanding work.

Who it’s for: Suited for those who understand the nuances of different carpet types and the specific cleaning methods they require. Patience and thoroughness are essential, as deep cleaning carpets can be time-consuming and meticulous work.

Market Leaders: Stanley Steemer, Chem-Dry

9. Window Cleaning

Interior and exterior window cleaning, sometimes involving specialized windows like stained glass. The initial investment is moderate, mainly for specialized tools and cleaning solutions.


  • Recurring demand as windows need regular cleaning.
  • Potential low competition in specific markets.
  • Capability to serve households and businesses.


  • Potential risks involving heights and ladders.
  • Essential safety training.
  • Dependency on weather conditions.

Who it’s for: For individuals who are not afraid of heights and meticulously ensure streak-free finishes. This often requires precision and a steady hand, especially when cleaning windows of multi-story buildings.

Market Leaders: Fish Window Cleaning, Squeegee Squad

10. Post-construction Cleaning

Preparing newly constructed or renovated spaces for occupancy, involving deep cleaning and debris removal. The initial investment is relatively high, given the need for heavy-duty equipment and safety gear.


  • One-off large jobs can prove very profitable.
  • Niche market with potentially less competition.
  • Building ties with construction firms for regular work.


  • The magnitude of jobs can be demanding.
  • Dealing with construction residue and substantial dirt.
  • Work regularity can be uncertain.

Who it’s for: Ideal for those who don’t mind getting their hands dirty and are adept at dealing with heavy debris and construction residue. These individuals must be thorough, ensuring spaces are spotless and ready for occupation after construction activities.

Market Leaders: CleanNet USA, Jani-King

11. Maid Services

Beyond cleaning, this involves household chores like laundry, bed-making, and pantry organization. The initial investment is fairly low, primarily regular cleaning supplies, but might need to hire staff.


  • Regular schedules (e.g., weekly) ensure a steady income.
  • Chance to cultivate long-lasting client relationships.
  • Minimal need for specialized equipment.


  • Intense competition in the market.
  • Generally lower rates than niche cleaning services.
  • Adhering to specific client preferences.

Who it’s for: Best for trustworthy, reliable individuals who understand the need for personal space and privacy. They are often responsible for a wider range of tasks than typical cleaners, including laundry, dishwashing, and sometimes cooking.

Market Leaders: Merry Maids, Molly Maid, MaidPro

12. Specialty Cleaning Services

Catering to unique niches like biohazard cleanup or crime scene restoration. The initial investment is high due to specialized equipment and potential training or certifications.


  • Specialized work warrants higher rates.
  • Less competition in niche areas.
  • Access to unique markets underserved by general cleaners.


  • Requires specific training or expertise.
  • Equipment can be expensive.
  • Work might not be consistent.

Who it’s for: For those with specific expertise in niche areas, such as cleaning historical artifacts, artwork, or industrial equipment. These individuals often have specialized training or certifications and are passionate about preserving the integrity of the items they clean.

Market Leaders: ServiceMaster Restore, Bio-One, Marblelife

Commercial cleaning business

Commercial cleaning primarily attracts larger janitorial companies. However, smaller players can establish themselves with determination, quality service, and smart marketing.

1. General Office Cleaning Services

Cleaning and sanitizing office spaces, encompassing tasks like dusting, vacuuming, sanitizing surfaces, trash bin emptying, and restroom maintenance. The initial investment is low to moderate; requires basic cleaning equipment, with occasional need for specialized tools.


– Stable income due to regular office cleaning needs.
– Numerous potential clients.
– Offers flexibility in service offerings.


– Mostly evening or night work, aligning with post-office hours.
– Highly competitive field.
– Limited direct client interaction.

Who it’s for: Those willing to work unconventional hours and guarantee high-quality service.

Market Leaders: Vanguard Cleaning Systems, Coverall North America, Jani-King International.

2. Large-scale Niche Services Cleaning Jobs

Specialized cleaning services like window and carpet cleaning, pressure washing, high dusting, etc. The initial investment is moderate to high due to specialized equipment and potential training or certifications.


  • Command higher prices.
  • Reduced competition through specialization.
  • Varied tasks ensure work doesn’t get monotonous.


  • High startup costs due to specialized equipment and training.
  • Slower business scaling due to niche skills.
  • Some services might face seasonal demand.

Who it’s for: Those experienced in niche services or willing to invest in required skills and equipment.

Market Leaders: Stanley Steemer, ServiceMaster Clean, PuroClean.

3. Construction Cleanup Jobs

Cleaning up post-construction or post-renovation involving debris removal. The initial investment is moderate; needs standard cleaning tools and potentially heavy-duty equipment.


  • Essential for most construction projects.
  • Can charge premium rates due to specialization.
  • Each site offers varied tasks.


  • High costs for specialized equipment.
  • Increased accident risks at construction sites.
  • Unpredictable workflow tied to construction cycles.

Who it’s for: Those familiar with construction or willing to engage in challenging, varied work.

Market Leaders: Aftermath Services, Construction Clean Up Services Inc, CleanNet USA.

4. Disaster and Hazardous Waste Cleanup Jobs

Cleanup after natural disasters, handling hazardous waste, and crime scene cleaning. The initial investment is high, due to protective gear, specialized equipment, training, certifications, and proper disposal methods.


  • Premium rates due to the nature and risks.
  • High entry barrier ensures lower competition.
  • Rewarding impact, helping people recover from disasters.


  • High costs for training, certifications, and equipment.
  • High-stress situations dealing with disaster areas or hazardous materials.
  • Strict adherence to EPA and OSHA regulations is required.

Who it’s for: Those able to handle distressing situations, possess attention to detail, and follow strict safety protocols.

Market Leaders:ServPro, Bio Recovery, Aftermath Services.

5. Medical Facility Cleaning Services

Cleaning medical establishments like hospitals, clinics, and nursing homes with a focus on sanitization and medical waste disposal. The initial investment is moderate to high, emphasizing high-quality sanitation products, potential specialized equipment, and specialized training.


  • Consistent demand due to the nature of medical facilities.
  • Can charge higher rates due to stringent cleaning standards.
  • Rewarding work due to its critical nature.


  • Costly specialized training to adhere to health codes.
  • Risks of exposure to infectious diseases.
  • High responsibility and pressure due to potential consequences of errors.

Who it’s for: Those familiar with medical settings, comfortable with strict protocols, and recognize the significance of sanitization.

Market Leaders: Jan-Pro, Coverall, Anago Cleaning Systems.

6. Retail Cleaning Services

Retail cleaning services involve cleaning and maintaining stores, malls, and other retail environments. This includes floor cleaning, window washing, and restroom maintenance. The initial investment is moderate. Apart from standard cleaning tools, some specialized equipment like commercial floor cleaners might be required.


  • Retail spaces prioritize cleanliness for customer satisfaction, ensuring repeat business.
  • Larger malls or stores can lead to bigger contracts.
  • Opportunities to scale by serving chains of retail stores.


  • Retail hours can vary, leading to somewhat unpredictable cleaning schedules.
  • High foot traffic means areas get dirty quickly, requiring thorough cleaning.
  • Retailers might have specific cleaning protocols to be followed.

Who it’s for: Those who can handle the demands of high-traffic areas and can adapt to varied work schedules.

Market Leaders: KBS (Kellermeyer Bergensons Services), BSM Facility Services Group, and UBM Advanced Floor Care Systems.

7. Gym and Fitness Center Cleaning Services

Gyms and fitness centers require specialized cleaning services due to sweat, use of equipment, locker rooms, and showers. The initial startup costs are moderate to High. Apart from standard cleaning tools, there’s a need for specialized equipment and disinfectants, especially in the post-pandemic era.


  • Health and cleanliness are top priorities for gym-goers, leading to consistent demand for cleaning.
  • Opportunities to offer specialized services like equipment sanitization.
  • Memberships and daily foot traffic mean regular cleaning is a must.


  • The environment can get dirty quickly due to sweat and high traffic.
  • Requires knowledge of safe cleaning practices around gym equipment.
  • Some gyms operate 24/7, leading to varied cleaning schedules.

Who it’s for: Those who understand the specific needs of gym environments and can maintain high standards of cleanliness.

Market Leaders: 24-Hour Fitness, LA Fitness, and Planet Fitness (while these are gym chains, they often have internal or contracted cleaning protocols to follow).

8. Vehicle Cleaning Services

This service involves cleaning vehicles, from everyday cars to commercial trucks, buses, and specialty vehicles. Services range from basic exterior washing to detailed interior cleaning and specialized treatments like waxing or engine cleaning. The initial startup costs are moderate. Starting with basic exterior and interior cleaning requires minimal equipment. However, full detailing or specialized treatments can drive up costs.


  • The car culture, especially in countries like the U.S., ensures the demand for cleaning services.
  • Opportunity to offer mobile services, going to clients rather than them coming to you.
  • Many car owners are willing to pay a premium for high-quality detailing.


  • Weather conditions can affect demand, especially for exterior services.
  • Requires knowledge about various vehicle surfaces and appropriate cleaning agents.
  • Competition can be high, especially in urban areas.

Who it’s for: Detail-oriented individuals with a passion for vehicles and knowledge about their care.

Market Leaders: Mister Car Wash, Autobell Car Wash, and Zips Car Wash.

9. Event Venue Cleaning Services

Event venues, ranging from concert halls to wedding venues, including event tents, require specialized cleaning before and after events. The initial investment is moderate. Cleaning large venues may require more significant equipment like industrial floor cleaners.


  • Venues often have back-to-back events, ensuring regular cleaning requirements.
  • A successful job can lead to referrals and repeat business due to the nature of the events industry.
  • Opportunity to offer rapid turnaround services for venues with multiple events quickly.


  • Unpredictable hours based on event schedules.
  • Venues often require fast turnaround, sometimes overnight.
  • The large scale of some venues can be challenging.

Who it’s for: Companies or individuals who can handle large spaces and operate on flexible schedules.

Market Leaders: ABM, Unger, and Anago Cleaning Systems.

10. Eco-friendly Cleaning Services

This service uses environmentally friendly cleaning products and methods to reduce environmental impact. The initial startup costs are moderate to High. While the cleaning methods may be similar, eco-friendly products can sometimes cost more.


  • Growing demand for green products and services.
  • Potential to charge a premium due to the specialty nature of the service.
  • Positive environmental impact can be a selling point and marketing advantage.


  • Eco-friendly products might not be as potent as traditional ones, requiring more effort or repeated cleaning.
  • Higher product costs can reduce profit margins.
  • Requires staying updated on green cleaning trends and innovations.

Who it’s for: Those passionate about the environment and looking to cater to a niche yet growing market segment.

Market Leaders: Green Clean Commercial, Maid Brigade, and EcoClean.

Define your market

Before diving into the world of cleaning services, you must clearly define who your target customers will be. This will influence your marketing strategies and determine the scale and scope of your operations.

  • Total Addressable Market (TAM) refers to the potential demand for your cleaning service in a particular area. For instance, if you’re starting a residential cleaning service in a city of 100,000 homes and estimate that 10% of these households would use a cleaning service, your TAM would be 10,000 households.
  • Segmented Addressable Market (SAM): From your TAM, you’ll want to narrow down to those you can realistically target with your initial offerings. For example, you might choose to focus only on large homes or those in specific neighborhoods.
  • Serviceable Obtainable Market (SOM): This is a further refinement of your market, indicating the share you believe you can capture in the short term. For instance, you might aim to capture 5% of your SAM in your first year.

Work your way

Whether you’re a lone operator or envisioning a grand operation with an elite team of cleaning professionals, your operational style will significantly shape your business trajectory.

Starting out, most entrepreneurs don the cleaning gloves themselves. This solo approach has its merits – lower operational costs, intimate client relations, and flexibility. Yet, larger properties, while lucrative, might be overwhelming. So, weigh your projects against your capacity.

Scaling eventually leads to broadening your horizons – expanding services, extending operational zones, and possibly branching into specialized cleaning niches.

Franchise or Independent Venture?

Cleaning Business Franchises


  • Brand Leverage: A recognized brand fosters immediate trust and reduces initial marketing hurdles.
  • Guided Start: Training modules, operational strategies, and marketing tactics are often part of the franchise package.
  • Corporate Client Access: Big franchises often have corporate tie-ups, ensuring steady work for franchisees.
  • Resource Sharing: Benefit from collective resources like advanced equipment, software solutions, and bulk supply discounts.
  • Networking: Peer support and collective learning within the franchise community.


  • Capital Intensive: A sizeable upfront franchise fee is standard.
  • Recurring Costs: Periodic royalties and marketing fees eat into the profits.
  • Operational Constraints: Strict adherence to brand guidelines can curtail creativity.
  • Reputation Dependency: A stain on the franchise’s reputation can trickle down.
  • Long-Term Lock-In: Franchise agreements are typically stringent and long-lasting.

Best for: Those new to the entrepreneurial or cleaning realm, seeking structured guidance and brand cushioning.

Top franchise options: Jan-Pro, Coverall, Merry Maids, Vanguard Cleaning Systems.

Independent Cleaning Ventures


  • Full Control: Operational, financial, and strategic autonomy.
  • Cost Efficiency: Generally, there is a lower entry barrier regarding initial investment.
  • Profit Retention: No sharing; all profits are yours.
  • Agility: Quicker response to market shifts and client preferences.
  • Local Branding: The freedom to build and tailor your brand to local sensibilities.


  • Brand Building: Crafting a reputation takes time and relentless effort.
  • Higher Risk Profile: No proven model to rely on.
  • Less Handholding: Absence of structured support seen in franchises.
  • Client Acquisition: Bagging big-ticket contracts can be challenging without brand backing.
  • Multitasking Overload: From operations to accounting, you’re at the helm.

Best for: Those with a penchant for autonomy, possibly having some cleaning industry or business insight.

Noteworthy independent ventures: While many operate locally, some have carved national recognition, such as Maid Brigade, MaidPro, and CleanNet.

Step 2: Draft a Business Plan

Though not a strict necessity, a well-articulated business plan can provide clarity and direction for your cleaning venture.

For a comprehensive guide and free templates, explore this terrific and comprehensive business plan guide from the team at crowdspring. If pressed for time, focus on drafting a one-page business plan. Plenty of frameworks are available to create a concise and actionable blueprint.

Step 3: Choose Your Business Structure

Your cleaning business’s legal structure influences numerous operations, from taxation to liability and compliance standards.

Sole Proprietorship

Simple and straightforward, this structure entails one individual overseeing the business, profits, and debts.


  • Uncomplicated setup and operation.
  • Total business control.
  • Minimal compliance necessities.


  • Lack of personal liability shield.
  • Capital-raising challenges.
  • Business concludes upon the owner’s exit.

Ideal for: Solo entrepreneurs initially testing the market.


A shared venture between two or more individuals promises pooled resources but with personal debt liabilities.


  • Collaborative management and financial inputs.
  • Combined skillsets and assets.


  • Joint liabilities, even for a partner’s missteps.
  • Potential disputes can destabilize operations.
  • The business may dissolve with a partner exit, barring a prior agreement.

Ideal for: Collaborators keen on shared responsibility.

Limited Liability Company (LLC)

LLCs offer limited personal liability along with tax benefits and operational flexibility.


  • Shielded personal liability from business debts.
  • Direct profit/loss transfers to owners, avoiding double taxation.
  • Enhanced management flexibility.


  • Relative complexity in setup.
  • Annual tax in some states.
  • Increased documentation and reporting.

Ideal for: Ventures with multiple stakeholders and considerable assets.


As a standalone legal entity, a corporation offers extensive legal protection but involves intricate setup and operations.


  • Shareholders enjoy limited liability.
  • Transferable ownership.
  • Capital can be raised via stock sales.


  • Rigorous setup process.
  • Compliance and regulation-heavy.
  • Double taxation – both corporation and shareholders.

Ideal for: Large-scale enterprises eyeing public trading.

Step 4: Plan your business budget and fund your business

Consider the following expenses as you plan your budget:

  • Transportation: Essential for prompt service and portraying professionalism. Consider branding vehicles for added advertising.
  • Supplies: Vary based on residential or commercial services. Factor in client preferences and potential for eco-friendly products.
  • Equipment: Dependent on services offered. Weigh costs between renting and buying as the business scales.
  • Business Registration: Necessary before negotiations with suppliers.
  • Marketing: A vital startup cost for acquiring clients.
  • Insurance: Essential for protection. Types include general liability, commercial auto, workers’ comp, janitorial bonds, Business Owner’s Policy, and more.
  • Technology: Software can assist with accounting, scheduling, and client management.
  • Training: Ensures staff deliver consistent and high-quality service.
  • Uniforms: Enhance professionalism and advertise the brand.

Make informed financial decisions to prepare for success and avoid unnecessary spending.

Step 5: Set up business accounting and bookkeeping

Business accounting records, organizes, interprets, and presents financial information to aid decision-making.

Bookkeeping involves recording, organizing, storing, and retrieving financial data.

The distinction lies in application: bookkeeping is about recording and categorization, while accounting involves analysis, strategy, and tax planning.

Most small businesses may hire external bookkeepers for better efficiency and to free up the owner’s time. Tracking income and expenses is crucial for tax filing. Taxes are filed based on location, for instance, with the IRS in the U.S.

Step 6: Pricing your cleaning business service

Determining the right price for your cleaning services can make or break your business. To set your pricing:

1. Research local markets

Understand your local market’s dynamics. Rates in major cities may differ significantly from those in suburban or rural areas.

2. Determine costs and profit

Calculate your expenses for each job, including travel, supplies, and labor. Add your desired profit margin to this.

3. Market research

Survey competitor prices and adjust accordingly. Remember, you might offer unique benefits, allowing for premium pricing or discounts.

4. Explore pricing models

Various models exist, including:

  • Hourly Pricing: Ensure you factor in all costs, set hourly minimums, and consider tiered pricing for long-term contracts.
  • Flat Rate by Job Type: Adjust for job complexity and size.
  • Square Footage: Ensure your pricing considers space complexity and cleaning requirements.
  • Tiered Pricing: Clearly define each tier, ensuring clarity for customers.
  • Room or Item Pricing: Adjust prices according to room type or item size.
  • Value-based Pricing: Set prices based on your services’ unique value and quality.
  • Retainer or Subscription: Provide various subscription levels catering to different needs.
  • Dynamic Pricing: Adjust prices based on demand.
  • Package Pricing: Offer bundled services at discounted rates.
  • Long-term Contracts: Set clear terms and include clauses for early termination.

Lastly, always communicate your pricing structure to customers to clarify and prevent misunderstandings.

Step 7: Decide your payment terms

How you get paid is crucial for smooth operations. Offer various payment options tailored to your business model and customer preferences. Here are nine options you should consider:

  1. Cash: Ideal for direct transactions but can be a security risk.
  2. Check: Suitable for significant amounts but can be time-consuming.
  3. Credit and Debit Cards: Universally convenient but require secure systems.
  4. EFT: Secure, ideal for big businesses, but can have associated fees.
  5. Mobile Payment Apps: Convenient for many clients but might have transaction fees.
  6. Direct Deposit: Reduces manual payment handling but needs initial setup.
  7. Cryptocurrency: Niche payment method requires a secure system and an understanding of digital currencies.
  8. Contactless Payments: Reduces physical contact, suitable for modern businesses.
  9. Invoice Financing: Provides instant cash flow but can be costly.

Establishing a payment process

To ensure consistent revenue flow:

  1. Select a Payment Provider: Consider fees, support, and software integration.
  2. Choose Payment Methods: Provide multiple options for convenience.
  3. Send Estimates: Give clients an idea of the total costs before beginning a job.
  4. Invoice Clients: Send detailed bills after a job’s completion.
  5. Set Up Recurring Payments: Automate billing for regular clients.
  6. Follow-up on Payments: Send reminders for unpaid invoices.
  7. Offer Incentives for Prompt Payment: Provide discounts for early payments.
  8. Implement Late Payment Penalties: Discourage late payments with fines.
  9. Track Payments and Invoices: Use software for record-keeping.
  10. Regularly Evaluate: Review your processes periodically and adapt as needed.

Your payment terms and prices should reflect your value, ensuring a balance between fair compensation and customer satisfaction. Always remain adaptable and stay updated with market trends and competitor strategies.

Step 8: Develop your brand identity

Building a brand is more than just picking a company name; it’s about creating a unique identity that sets you apart from the competition. When people think of cleaning services, you want them to think of your brand as synonymous with trust and quality. Before advertising, you should define:

  • Your unique value proposition
  • Your business type
  • Services offered
  • Target audience
  • Core brand values
  • Core customer experiences

Your business name and company logo will be the face of your brand, but it doesn’t have to break the bank. Before sidelining your branding due to budget constraints, research pricing guides to understand what you should pay for essential branding elements.

Step 9: Location, vehicles, and safety regulations

The operational location, vehicle type, and safety measures implemented are crucial for a cleaning business.

  • Location Factors: Operating from home can save costs, but local regulations and HOA rules might restrict such operations. Commercial spaces might be more practical, offering professional front, storage, and administration spaces. You can also set up a virtual mailbox to keep expenses low.
  • Vehicle Considerations: Your services will dictate the vehicle type. While maid services might just need a car, carpet cleaning services might need larger vans. Vehicle wraps or magnetic signs can turn these vehicles into mobile advertisements. Ensure they are insured.
  • Safety Measures: Cleaning services come with their set of risks. Adherence to OSHA regulations is non-negotiable. Equip your team with safety gear, offer regular training, and ensure you follow all guidelines to keep them safe.

Step 10: Building an online presence

In today’s digital age, an online presence isn’t optional—it’s essential. Customers often check out a business online before making a decision.

  • Website Essentials: Your business needs a website, not just a social media profile. This 24/7 online ambassador can handle essential functions like bookings or queries. If budget is a concern, there are cost-effective ways to build a website today.
  • Branding on your website: Consistency is critical. Your website should reflect your brand seamlessly— from colors to logos to content. Essential pages include “About Us,” “Services,” and “Contact Us.” Connect your website to social media profiles to drive traffic and build trust.

Step 11: Establish a referral program

As mentioned in the previous steps, word of mouth remains a potent marketing tool. To capitalize on this, consider establishing a structured referral program. This is more than just encouraging satisfied clients to spread the word; it’s about giving them incentives to do so actively.

Key components of a successful referral program include:

  • Clear guidelines: Ensure the referrer and the referred understand how the program works. This includes detailing any rewards, how they can claim them, and any qualifying criteria.
  • Easy to use: Ensure that referring is as straightforward as possible. This could be as simple as sending a link or giving a referral code.
  • Attractive incentives: Whether a discount on future cleaning sessions, a free cleaning product, or a complimentary service upgrade, ensure the rewards are enticing enough to motivate your clients to participate.
  • Promotion: Continuously remind your clients about the referral program. Include information in your emails, social media posts, or invoices.
  • Track and measure: Always monitor the effectiveness of your referral program. This includes tracking the number of referrals, conversions, and the overall ROI. Adjust the program based on these insights.

Step 12: Invest in continuous learning and improvement

As the cleaning industry evolves, so should your business. Staying up-to-date with the latest cleaning techniques, products, and technologies will ensure your services remain relevant and high-quality.

Consider the following for continuous improvement:

  • Training sessions: Regularly update and train your team on new cleaning techniques, products, or tools. This ensures top-notch service and boosts employee morale and job satisfaction.
  • Feedback: Actively seek feedback from clients. Understand where you can improve and take actionable steps to implement positive changes.
  • Industry events: Attend industry-related workshops, conventions, or seminars. These events can be an excellent source of learning, networking, and discovering new trends.
  • Certifications: Earn and maintain certifications relevant to your business. It enhances your business’s credibility and may even be a requirement for certain clientele or contracts.
  • Competitor analysis: Regularly assess what your competitors are offering. While you don’t need to copy them, understanding the competitive landscape can help identify gaps in your services or areas of potential improvement.

Step 13: Re-evaluate and adapt your business plan

Your business plan is not set in stone. As the market dynamics change, client needs evolve, and your business grows, your plan should be flexible enough to adapt. Periodically review your business plan annually to ensure it aligns with your business goals and the current market scenario.

  • Review financial goals: Check if you are on track with your revenue and profit targets. If not, understand the reasons and adjust your strategies accordingly.
  • Assess marketing strategies: What marketing channels are bringing in the most ROI? Is there a new channel you haven’t explored yet? Make necessary changes to your marketing plan based on these insights.
  • Operational efficiencies: Certain operational processes may no longer be efficient as you scale. Constantly look for ways to streamline operations, reduce costs, and improve service delivery.
  • Staffing and hiring: Depending on your business growth, you may need to hire more employees or look into specialized roles. Ensure that your staffing plan aligns with your current and projected business needs.

Other key considerations for a thriving cleaning business

Sustainability practices for a cleaning business

The increasing global emphasis on sustainability makes green cleaning businesses more relevant than ever. Integrating eco-friendly practices benefits the planet and can serve as a unique selling proposition for your enterprise. Here’s how to adopt sustainable measures:

  • Eco-friendly Cleaning Supplies: Opt for environmentally friendly cleaning supplies. Brands like Seventh Generation, Ecover, and Method offer effective green alternatives. These choices have the dual benefit of being effective and eco-friendly.
  • Waste Reduction Methods: Commit to minimizing waste in your operations. This entails using reusable cloths over disposable ones, prioritizing recycling, and ensuring proper disposal of hazardous materials.
  • Energy-efficient Equipment: Investing in energy-efficient equipment can significantly reduce your carbon footprint and reduce operational costs over time.
  • Continuous Training: Make sure your team is well-informed about the importance and implementation of your sustainable policies. Periodic training ensures everyone is on the same page.

Employee retention strategies

Retaining top talent is as crucial as hiring them. Here’s how you can ensure longevity in your staff:

  • Competitive Wages: Keep abreast of what competitors in your locality are offering and strive to provide competitive or better wages.
  • Benefits Package: Beyond health insurance, consider perks like paid time off, monthly team lunches, and employee recognition awards.
  • Flexible Schedules: In the cleaning industry, offering flexible working hours can be an attractive proposition for potential employees.
  • Positive Work Environment: Create an atmosphere that promotes teamwork and open communication. Consider team-building activities to boost morale.
  • Professional Development: Offer continuous training and growth opportunities. Employees value companies that invest in their career advancement.

Customer service training

Exceptional customer service can be a game-changer in the cleaning industry. Ensure your team is equipped to offer the best:

  • Importance of Service: Reinforce the idea that stellar customer service can mean the difference between a one-time job and a recurring contract.
  • Role-Playing Scenarios: Engage your team in role-play exercises to prepare them for customer interactions.
  • Active Listening: Emphasize the significance of active listening. Clients appreciate when they feel genuinely heard and understood.
  • Customer Feedback Loop: Regularly collect and analyze customer feedback. This invaluable insight can pinpoint areas of improvement.

Business partnerships

Forming strategic partnerships can be a goldmine for steady contracts. Here’s a step-by-step approach:

  • Identify Potential Allies: Look for businesses that consistently require cleaning services. This could range from property management firms to larger cleaning companies needing assistance during peak times.
  • Craft a Compelling Proposal: Detail what you bring to the table. Ensure your proposal underscores how they stand to benefit from partnering with you.
  • Negotiation: Be prepared to discuss terms that cater to both parties, touching upon pricing, schedules, and the extent of services.
  • Relationship Maintenance: After securing a partnership, prioritize the relationship. Regular updates and unwavering quality of service are vital.


Starting and growing a cleaning business requires dedication, hard work, and continuous learning. However, you can build a successful and profitable venture by following a structured plan, staying adaptable, and focusing on delivering excellent service. Remember to keep your clients at the heart of everything you do – they are why your business exists.