Crafting the Perfect Name for Your T-Shirt Business: A Comprehensive Guide

Black man working on laptop on his t-shirt business

One of the critical steps to setting up a successful business is crafting the right name. This is especially true for companies in the thriving t-shirt industry, valued at nearly $40 billion in 2022.

If you’re an entrepreneur keen on creating waves in the t-shirt industry with unique designs, this guide will offer valuable insights.

These insights are based on years of experience helping entrepreneurs navigate the challenging business naming process.

So, whether you’re starting from scratch or looking to rebrand, here are some crucial aspects to consider when naming your t-shirt business.

1. Uniqueness and relevance

Your business name should be distinct to make it stand out among competitors. It should also be relevant to your industry and your products or services. For instance, “Custom Tee Company” and “5DollarShirts” are unique and directly related to the business’s primary offering – t-shirts.

If you don’t have time to develop your own t-shirt business name, Crowdspring offers an affordable business naming service that can help you get a name for your t-shirt business based on your business objectives and target audience.

2. Easy to pronounce and remember

An easily pronounceable and memorable name can go a long way in promoting word-of-mouth advertising for your business. For instance, “Uniqlo,” a major global supplier of basic cotton tees, is a short and catchy name that is easy to remember.

3. Universal appeal

In the era of global commerce, having a business name that makes sense across different languages can be a significant advantage.

For example, the name “UberPrints,” a leading t-shirt design business in the US, combines the universally understood term “uber” (meaning superior or outstanding in German) with “prints,” creating a name that resonates well across multiple markets.

4. Representation of your brand identity

Your business name should reflect your brand’s core values and mission.

For instance, “Carhartt,” a brand known for its durable and minimalist t-shirts, bears the name of its founder, Hamilton Carhartt, symbolizing a legacy of hard work and commitment to quality.

5. Flexibility for future expansion

While your business name needs to be relevant, ensure it’s not too specific that it limits your scope for future expansion. For instance, while “Tees for Everyone” clearly communicates what the business does, it also leaves room for the company to branch out into other clothing items down the line.

6. Test your business name

Before you finalize your business name, it’s vital to test it. Run it by a diverse group of people and gather their opinions. This could involve conducting surveys or hosting focus groups.

For instance, Starbucks, the global coffee giant, tested many names before they settled on Starbucks, inspired by the first mate in Herman Melville’s Moby Dick.

7. Check for availability

Before you get too attached to your chosen business name, check if it’s available. This includes domain name availability for your website, and social media handles to ensure brand consistency across all platforms.

8. Legal considerations

Ensure that your chosen name doesn’t infringe upon any existing trademarks. The US Patent and Trademark Office’s (USPTO) database can help you check this. For instance, Apple Inc. had a long-standing dispute with Apple Corps, the Beatles’ record company, over the name ‘Apple.’

9. Avoid trendy names

Try not to rely heavily on current trends, as these can become outdated quickly. For instance, a business named “FidgetSpinnerTees” might have enjoyed initial success during the fidget spinner craze but would likely struggle once the trend passed.

10. The name should sound good out loud

A name might look good on paper, but always say it out loud to ensure it sounds appealing. Imagine the name being announced at a conference or being discussed in a casual conversation.

For example, ‘Lululemon,’ a famous athletic apparel brand, rolls off the tongue easily, enhancing memorability.

By following these guidelines, you’re more likely to create a business name that resonates with your target audience and positions your brand for success in the competitive t-shirt industry.

Remember, a great business name, strong brand identity, and high-quality products are a recipe for success.